The concept for this project revolved around the evaluation of an existing product experience, assess it, and how to provide a fresh perspective on it. The responsibility for the delineation of the process, tasks and artifacts produced, lied with the UX professional. The product chosen to be focused on was a video streaming experience, specifically the Amazon Video Prime application. Based on research that I conducted, and several reviews, and my own experience with the product, I decided to tackle a time stamped experience of rethinking the product experience for this application. The goal was to create an application that focuses on concepts of personalization, customization, localization. This exercise should also be done in roughly 3 to 4 hours.