Part of the redesign effort of the Bridge2Solutions travel platform, involved considering crucial factors (and requirements) surrounding theming capabilities and localization. Theming focused specifically in the capability our clients have to alter the UI to a certain extent, in order to satisfy their branding needs. For that matter a microsite was put in place that explains the concept of theming, what curated packages have been put in place, and what specific components in the product can be effectively altered. Localization was another important variable when creating the strategy for the UI implementation and definition - from aspects such as string length, readability, currency representation, all these factors were weighed and balanced. This case study showcases the final concepts for these products, as well as the result of workshops, alongside considerations for different languages and how that impacted the product rendering.
UI/UX, Information Architecture, Interaction Design