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Trey Brewer is an athlete who in 2006 was on a meteoric rise as a professional bodybuilder. While working at Copeland Advertising, I was tasked with creating his overall digital presence, across multiple platforms (with direct input from the client, project management, sponsors, among many other stakeholders). I was responsible for the Creative Direction, Research, Branding Development, Merchandise Research & Execution, Information Architecture, Visual Design, Newsletter & Direct Marketing Strategy and Front End Development.